Whether your old school or at the forefront of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a property website are numerous in number, and the risks of getting away without one are very real. So what exactly are these benefits? Read on for a short test.
1 Build a strong web accessibility
Find easier and instant, through Google searches or links on other sites. Have your office address, phone number, email address, logo, current lists and specialization shown with a mouse click. Show in multiple places, under multiple categories and linked to specific strategic keywords. If you combine your property website with the rest of a comprehensive marketing campaign, people can find you in so many different ways, your business becomes hard to miss
Make sure you create a list in Google My Business for Local Lists, which are site specific. Yes, you can choose who understands you, depending on where they live.
2 Generate more leaders
This is a no brainer. Gone are the days of paying thousands of dollars for ads with yellow pages and highways, hoping that enough people will see it and maybe call your office. Do you also want to pay someone just to answer the phone for you on a full time basis, relying on methods that the average client no longer uses? Your real estate website is like your modern headquarters. This should be the first and most important place for your potential customers to find you, and if you use an online form to collect customer information, the property management is immediate, free and hot. A website can also serve as the location you lead customers to your social media, or vice versa, and publish the public message about your effective regular newsletters.
You also now have a thorough database of potential customer information for ongoing lists or messages.
3 Provide more exposure to your properties
The majority of a property website should be devoted to property descriptions. This is the ability to display complete descriptions, brilliant digital photography and 360 degree virtual tours. You can use as much or as little space as you like, provide clickable links and make it a more interactive experience for the visitor. The list created on your property website can also be shared free via external links to your own social media, other real estate websites, community sites or elsewhere, marketing efforts will lead you.
Again, its time to pay for paper advertising in a weekly or monthly newspaper with black and white photos, lost among thousands of other lists in the same book. This is not effective anymore, and may even be a waste of money.
4 Tell me more about you
A real estate website is the perfect place for potential customers to learn more about you as a professional. This is more important in real estate than almost any other service company. Talk about and splash pictures that show you awards, events you participate in, community engagement, as well as your personal background and qualifications. When people learn to feel like this like an individual, they get to love you and trust you. This perfectly complements your social media and other marketing strategies for real estate.
5 Tell them about your business
Why wait for a local journalist to write an article about you in the paper or local newspaper? Do you want to be famous and respected in the local community? Modern technology puts the power in your hands. Place the information out there yourself and drag in readers to see it through strategic web technicians.
For free, you can regularly publish and update details like the regions you work with, your years of experience and areas with real estate expertise. Do you have a knowledgeable team? Are you influential in a hot part of the city? Are you specialized in apartments, income or commercial buildings? Put it out there, forever and visibly for the whole world. Include high resolution photos and video clips to enhance the message and give a strong first impression that they do not forget.
6 Create a brand for your practice
If youve never managed to transform yourself and your practice into a brand, or maybe never thought of it, then this is. Think of the largest, most successful, celebrity real estate broker in your area. They are household names, are they? The public is familiar with their names and faces, just as they know the name of the local grocery store, florist or school. Top of Mind Awareness is extremely important in all business.